Case Study: Clarins achieves 20x WhatsApp sales growth with Insider One

Clarins boosts lead capture by 45% with gamification

Clarins México partnered with Insider to address the lack of a direct communication channel with offline shoppers and fragmented customer data. The company wanted a way to activate digital commerce, understand customer behavior more clearly, and personalize interactions across channels.

Insider One made WhatsApp Clarins’s official communication channel and added MindBehind chatbot automation for customer service and commerce flows. The result was a 20x increase in sales via WhatsApp, a 400% rise in WhatsApp opt-ins, and an 8% boost in digital contribution to net sales, while the platform also delivered real-time segmentation, personalization, and targeted campaigns.

Clarins