Case Study: Chow Sang Sang achieves 23.5% conversion uplift with Insider

Chow Sang Sang boosts conversion 23.5% with Insider

Chow Sang Sang, a major jewelry retailer with over 80 years of legacy, was seeking a more robust product recommendation tool to improve its onsite and email personalization. Their existing solutions were primitive and lacked flexibility, requiring manual product additions and failing to leverage real-time user behavior. They partnered with vendor Insider to implement its Smart Recommender to address these challenges.

Insider implemented its Smart Recommender with advanced algorithms for onsite placements and crowd-sourced recommendations for automated email campaigns. This solution delivered highly personalized experiences across key pages and marketing channels. As a result, Chow Sang Sang achieved a significant uplift in performance, including a 10.5% increase in conversion rate from onsite recommendations and an overall email conversion rate uplift of 23.5%.

Chow Sang Sang