Case Study: Chow Sang Sang achieves 23.5% conversion uplift with Insider

Chow Sang Sang Achieves 23.5% Uplift in Conversion Rate Using Onsite and Email Smart Recommendations

Chow Sang Sang, the jewelry brand founded in 1934, wanted a more robust product recommendation tool for its eCommerce and CRM teams. After using Emarsys before, the company looked to Insider for onsite recommendations, email recommendations, and broader personalization capabilities.

Insider recommended Smart Recommender with A/B testing for onsite pages and a crowd-sourced recommendation approach for email. Chow Sang Sang used these recommendations across homepage, product, cart, and category pages, and achieved a 10.5% uplift in conversion rate from onsite campaigns, more than 23.5% conversion rate uplift from email recommendation campaigns, and a 59% uplift in average session duration.

Chow Sang Sang

Chi Fai Leung

Head of eCommerce