Case Study: Shanghai Tang achieves 61% conversion rate uplift with Insider

Chinese luxury brand Shanghai Tang drives conversion rate by 61%

Shanghai Tang, the Chinese luxury brand founded in 1994, was looking for ways to improve its desktop and mobile web experience while increasing click-through rate and conversions. It worked with Insider to optimize its product pages and abandoner journey.

Insider’s growth experts identified that the “Add to Cart” buttons on product listing pages were hard to see because they blended into the background, so they added a shadow to improve visibility. Insider also helped Shanghai Tang use tab talk to re-engage visitors after they left the site, leading to a 61% increase in conversion rate, a 112% CTR uplift, a 60% conversion rate uplift from tab talk, and a 5% uplift in average order value.

Shanghai Tang

Janice Chow

ECommerce Manager