Case Study: Joker achieves 18% mobile web conversion uplift with Insider InStory

Childcare brand Joker increases conversions by 73% with InStory

Joker, a leading retailer of mother and baby care products with more than 1 million unique visitors each month, wanted to improve mobile web performance and create more engaging experiences for shoppers. The company turned to Insider and its InStory product to present relevant brand stories, deals, and product highlights to mobile visitors.

Using Insider’s Instagram-like mobile web stories, Joker created a personalized collection of content for new and existing customers. In under a month, the brand increased overall mobile web conversions by 18%, and the visitors shown InStory personalization recorded a 73% uplift in conversion rate versus the control group.

Joker

Mehmet Turkel

ECommerce Manager