Case Study: by.U boosts onboarding conversions with Insider

by.U boosts onboarding conversions 19x with Insider

by.U, a digital telecommunications provider in Indonesia, faced a significant challenge with high drop-off rates during its SIM card onboarding process, which was hindering customer acquisition and growth. To address this, they partnered with vendor Insider to implement more personalized engagement strategies, specifically utilizing Insider's Architect platform and App Surveys feature.

The solution involved using Insider's App Surveys to gather real-time feedback and personalize messaging, which achieved a 19x higher open rate compared to standard push notifications. by.U built six tailored onboarding journeys based on this feedback to guide users. This approach, powered by Insider, drove nearly 40% of first-time purchases and successfully reduced drop-offs, significantly boosting conversions.

by.U