Case Study: Burger King achieves 25% higher conversion rate than industry average with Insider

Burger King achieves a 25% higher conversion rate than the industry average

Burger King wanted to improve average order value on its website by promoting relevant add-on items through web and mobile web. The company needed a way to proactively cross-sell to visitors while also making onsite content more engaging.

Working with Insider’s web suite, including Web Push Notifications and Banner Management, Burger King ran 11 onsite banner campaigns and used behavior-based targeting to promote items like soft drinks and fries. The result was a 25% better conversion rate than the industry average and a 10.04% CTR, compared with an industry average of 6.7%, while the company also reported improvements in average order value, CTRs, and conversions in just two months.

Burger King

Dmitriy Yakovlev

Head of Marketing