Case Study: Bumrungrad International Hospital achieves 25% higher conversions with Insider

Bumrungrad International Hospital increases CVR by 25% with Insider

Bumrungrad International Hospital wanted to offer seamless digital journeys to match its world-class healthcare services and provide personalized experiences for its website visitors. To achieve this, the hospital partnered with vendor Insider and its onsite personalization tools.

Insider implemented its AI-backed tools, including Category Optimizer and Architect, to deliver personalized customer experiences across channels. This solution resulted in a 25% increase in conversion rates, a 12.9% increase in open rates, and a 26% increase in click-through rates for Bumrungrad over the course of one year.

Bumrungrad International Hospital