Case Study: Orami boosts cart recovery and revenue with Insider

Bringing Visitors Back to the Checkout Page to Complete Orders

Orami, an e-commerce website for moms and baby products, struggled with the common challenge of cart abandonment, which represented significant lost revenue. To address this, they partnered with the vendor Insider to implement a solution using personalized web push notifications to re-engage visitors who left their site without completing a purchase.

Insider's solution involved sending automated, personalized web push notifications to users an hour after they abandoned their cart. This off-site message served as a gentle nudge, redirecting users back to their checkout page when clicked. The results were highly successful, generating 2,814 sessions with an 8.21% click-through rate. This effort led to 231 additional completed transactions, delivering Orami an impressive IDR 184 million in extra revenue.

Orami