Case Study: Booktopia boosts conversions with Insider's onsite optimization and smart recommendations

Booktopia boosts conversions 3.64% with Insider

Booktopia, a major Australian online bookstore, was facing challenges with manual and time-consuming processes for managing product recommendations and category lists. They sought a technology solution to automate these tasks and improve the user experience for their customers. They partnered with Insider to leverage its advanced product recommendation and segmentation capabilities.

Insider implemented its Smart Recommender and Category Optimizer solutions to provide dynamic, AI-backed product suggestions and personalized category lists. This allowed Booktopia to automatically tailor the onsite experience for different user segments at scale. As a result of working with Insider, Booktopia achieved significant conversion rate uplifts, including a 3.64% increase on desktop and a 2.52% increase on mobile web from improved recommendations, plus an additional 2.01% uplift from the optimized category experience.

Booktopia