Case Study: Berrybenka improves onsite engagement and conversions with Insider

Berrybenka builds unified customer experiences using advanced segmentation for contextualized onsite product engagement

Berrybenka, one of Indonesia’s first and largest fashion eCommerce companies, wanted to integrate its online and offline customer data to get a fuller view of customer behavior across key touchpoints. The company worked with Insider to build a more unified customer experience and improve how it segments and targets shoppers across channels.

Using Insider’s CDP, AI, analytics, and recommendation tools, Berrybenka created micro-segments, ran coordinated web and app campaigns, and used onsite personalization features such as exit-intent banners, gamified templates, and Smart Recommender. The results included a 13.67% web push opt-in rate, a 7.18% conversion rate uplift from gamified templates, 14,790+ leads collected, and 590+ app downloads.

Berrybenka

Agata Trevelin Vifenda

Assistant Digital Marketing Manager