Case Study: Beacon Lighting achieves a 22% add-to-cart boost with Insider

Beacon Lighting boosts add-to-cart rates 22% with Insider

Beacon Lighting, Australia's leading specialist retailer of lighting and ceiling fans, faced the challenge of declining offline sales and needed to create more online buzz to increase conversions. To improve their add-to-cart rates, they partnered with vendor Insider to implement personalized messaging strategies.

Insider implemented several solutions including Social Proof messaging, Cart Reminders, and Product Badges. These strategies resulted in a significant 22% increase in add-to-cart rates, a 10% uplift in page views from cart reminders, and a remarkable 27% product pageview uplift on mobile from the use of badges.

Beacon Lighting