Case Study: Ayakkabi Dunyasi achieves 89.87% ROAS uplift with Insider AI-powered Predictive Ad Audiences

Ayakkabi Dunyasi boosts ROAS 89.87% with Insider

Ayakkabi Dunyasi, a leading European footwear retailer, faced the challenge of decreasing Return on Ad Spend (ROAS) due to rising advertising costs and mistargeting in its digital campaigns. To improve ad spend efficiency, the company worked with vendor Insider and implemented its AI-powered Predictive Ad Audiences technology.

Insider's solution used the Likelihood to Purchase predictive segment to target visitors with a high intent to buy, revealing ads only to this qualified audience. This strategy delivered game-changing results for Ayakkabi Dunyasi, including an 89.87% uplift in ROAS, a 109.72% increase in conversion rate, and a 57.87% decrease in cost per transaction.

Ayakkabi Dunyasi