Case Study: Avon increases average order value by 11% with Insider's AI-powered Smart Recommender

Avon increases average order value by 11% and click-through rate by 13%

Avon, the cosmetics, skin care, fragrance and personal care company, needed to stand out in a competitive online retail market and keep shoppers engaged while increasing average order value. The company turned to Insider for help, using its AI-powered smart recommender to serve timely product suggestions and encourage customers to add more items to their carts.

With Insider’s AI-powered smart recommender, Avon delivered contextual product recommendations in real time, along with trending products, discounted items, and user-based suggestions. The company increased average order value by 11% and lifted click-through rate by 13%.

Avon

Orkun Gul

General Manager