Case Study: Avon achieves up to 78% higher conversions with Insider One

Avon boosts conversions by up to 78% with Insider

Avon, a global beauty and cosmetics retailer, sought to increase purchase urgency, personalize product discovery, and showcase trending items to reduce bounce rates and drive more conversions across their ecommerce experience. To address this challenge, they partnered with the vendor Insider and leveraged its Insider One platform.

Insider implemented several solutions including urgency-driving countdown bars, AI-powered exit-intent recommendations via Smart Recommender, and homepage banners highlighting popular products. This created personalized, engaging shopping journeys for Avon’s customers. The results were significant, with Avon achieving a 58% increase in conversions via the Countdown Bar, a 23% increase via the Smart Recommender, and a 78% increase in conversions via Banner Management.

Avon