Case Study: Auchan speeds up the path to purchase with Insider

Auchan speeds up the path to purchase with price comparisons

Auchan, the retail giant with operations in 15 countries and more than 679 hypermarkets and over 2,800 supermarkets, was struggling with slow online conversions. Some product listing pages were poorly categorized, making price comparisons difficult, and product pages lacked a price per unit, which slowed the buying process for customers.

Insider reviewed the pages, implemented changes, and tested improvements to Auchan’s product description pages. By adding clearer categorization and a price-per-unit feature, Insider helped reduce the time to checkout and delivered a significant uplift in completed cart conversions.

Auchan

Olga Tarasova

ECommerce Director