Case Study: airBaltic achieves a 5.8% CVR increase with Insider’s AI-powered user segmentation

airBaltic boosts conversion rate by 5.8% with Insider

airBaltic, a regional airline based in Latvia, sought to build more relevant customer experiences on its website to improve its core KPIs and drive revenue amidst fierce industry competition. To address this challenge, they partnered with Insider to utilize its AI-powered user segmentation.

Insider’s solution enabled airBaltic to personalize its homepage for different audience segments and run A/B tests to determine the most effective user experience. By implementing Insider’s platform, airBaltic achieved a 5.8% increase in its conversion rate and was able to create these engaging experiences without requiring additional IT support.

airBaltic