Case Study: Adidas achieves 35.31% higher conversion from returning users with Insider

Adidas Achieves 35.31% Conversion Rate Increase from Returning Users Through Smart Segmentation

Adidas used Insider to improve conversion rates and add more personalization to its mobile and web experience. As traffic grew quickly during the lockdown phase, Adidas needed a way to handle segmentation, engage visitors more effectively, and improve the accuracy of promotional campaigns.

Insider worked with Adidas on personalized product recommendations, category optimization, and segmented coupon campaigns. The results included a 35.31% increase in conversion rate from returning users, a 26% uplift in AOV within one month, a 258.99% uplift in AOV from new users, a 50.30% conversion uplift from mobile users, a 13% CR uplift on the Home Page, and a 7% CR uplift on the Product Page.

Adidas

Sam Hau

E-commerce Manager