Case Study: Hangikredi.com achieves a 6.85% conversion rate uplift with Insider

6,85% conversion rate uplift with personalization solution for returning mobile site visitors

Hangikredi.com, Turkey’s first and leading online loan calculation platform, wanted to increase loan application submissions on its mobile site and make the customer journey smoother for mobile visitors. To support that goal, it worked with Insider to improve the online experience for returning users searching for a specific loan amount and period.

Insider implemented a personalization approach that auto-filled the loan amount and term for returning mobile visitors when they came back to the site, helping them continue where they left off. The result was a 6,85% conversion rate uplift for returning mobile site visitors.

Hangikredi.com

Mustafa Oral

Sales and Marketing Manager