Case Study: Media Markt achieves a 5.10% conversion rate uplift with Insider

5.10% conversion rate uplift with segmented web push notification

Media Markt, Europe’s leading consumer electronics retailer, wanted to reduce cart abandonment and drive more repeat visits without relying only on email. The company worked with Insider to improve engagement across the customer journey and encourage shoppers to return after leaving items in their carts.

Insider used web push notifications to reach visitors who had added items to their basket but had not proceeded to checkout within one minute. The messages reminded shoppers to complete their purchase, even if they had left the site, and helped Media Markt achieve a 5.10% uplift in conversion rate.

Media Markt

Vitaliy Panarin

Digital Marketing Director