Case Study: Aramex achieves 41.18% conversion rate uplift with Insider Geo-targeted Messaging

41.18% conversion rate uplift with Geotargeted messaging

The logistics and transportation company Aramex faced the challenge of personalizing its website for a widely dispersed international customer base across over 20 countries. They struggled to segment users by their location in real-time to present relevant delivery information and offers, which was critical for driving conversions.

Using Insider's geolocation and segmentation capabilities, Aramex implemented a solution that delivered targeted, country-specific messages and promo codes on its homepage. This Geo-targeted personalization strategy led to a significant 41.18% uplift in conversion rate for Aramex.

Aramex

Hassan Mikail

Chief E-commerce Officer