Case Study: bdsklep.pl achieves 27.2% conversion rate uplift with Insider

27,2% conversion rate uplift with personalized incentives for CPC visitors

bdsklep.pl, a Polish online shopping center founded in 2006, wanted to improve results from its CPC traffic. The company was sending paid visitors from Ceneo, a price comparison platform, but needed a way to personalize the shopping journey for this price-sensitive segment and turn more of that traffic into sales.

Using Insider’s real-time analysis and behavioral targeting capabilities, bdsklep.pl offered personalized, time-limited discounts to visitors showing signs of non-purchase behavior. The approach produced a 27,2% conversion rate uplift for CPC visitors, helping bdsklep.pl drive more CPC conversions.

bdsklep.pl

Paweł Paszkowski

Managing Director