Case Study: Mavi increases opt-in rates by 21% with Insider

21% increase in opt-in rates with opt-in reminder personalization

Mavi, a global denim brand sold in more than 50 countries, wanted to grow its opt-in database without lowering lead quality. Visitors who completed the registration form often left the email and SMS opt-in boxes unchecked, limiting Mavi’s ability to use retargeting campaigns.

Using Insider, Mavi showed registered visitors an opt-in reminder banner after they had visited three pages. The personalized overlay helped increase the number of registered opt-in visitors by 21%.

Mavi