Case Study: VamSvet achieves 13.12% conversion rate uplift with Insider

13.12% conversion rate uplift with one simple banner

VamSvet is a Russian lighting retailer with almost 30,000 items from more than 70 manufacturers. As visitors scrolled down product pages, the Add to Cart button disappeared above the fold, and VamSvet worried that this could reduce focus on purchase decisions and lower conversions.

Working with Insider, VamSvet tested a top banner with a prominent Add to Cart button that appeared whenever a visitor scrolled below the fold and stayed visible while they read. The experiment produced a 13.12% conversion rate uplift and a 19% add-to-cart CTR, leading VamSvet to plan more testing with Insider.

VamSvet

Bahtiyar Medjidov

Marketing Director