Case Study: CNN achieves a 5.81% CTR increase with Insider

13.12% conversion rate uplift with one simple banner

CNN used Insider’s personalization platform to improve click-through rates on its homepage slider. The global news channel wanted a better way to present its latest topics without losing user attention or hurting engagement.

Insider helped CNN run an A/B/n test that removed the auto-rotation from the homepage slider, giving visitors more control. The static version performed better, with CNN seeing a 5.81% increase in CTR for sliders and a 2.15% increase in CTR for subhead news.

CNN

Umut Katırcı

Content and Business Development Director