Case Study: Leading Online Travel Company increases ancillary revenue by 128% with Insider

128% Increase in Ancillary Revenue Through Geofence Targeting

Leading Online Travel Company, a flight ticket search engine app used by 20 million users worldwide, wanted to improve customer experiences across the journey and drive more ancillary purchases. The company worked with Insider to better target users at key moments in the travel process.

Using Insider’s geofence technology and advanced segmentation, the company created geofence areas on the way to the airport in 7 cities to reach travelers with flights that day and send push notifications reminding them to buy travel insurance. The campaign achieved a 30% open rate and led to a 128% increase in ancillary revenues.