Case Study: LC Waikiki achieves 11.31% conversion rate uplift with Insider Smart Recommender

11.31% conversion rate uplift with personalized recommendations

LC Waikiki, a major European retailer, was dissatisfied with the generic performance and inadequate testing capabilities of the various recommendation engines it had previously implemented. As a high-traffic e-commerce site with a massive inventory, they required a solution that could handle complex data and provide truly personalized product suggestions to improve their key metrics.

Insider implemented its Smart Recommender, a machine learning-powered personalization engine that analyzes user behavior to predict the products each visitor is most likely to engage with. Using Insider's built-in A/B/n testing, LC Waikiki was able to accurately measure the solution's impact, which resulted in a significant 11.31% uplift in conversion rates.

LC Waikiki

Salih Yılmaz

E-commerce Director