Case Study: Air Arabia achieves a 105.07% membership rate uplift with Insider

105.07% membership rate uplift with loyalty program form optimization

Air Arabia, a major low-cost carrier in the Middle East and North Africa, sought to grow membership for its Airewards loyalty program. The challenge was that the program's lengthy registration form was discouraging users from signing up, potentially costing the airline valuable customer data and long-term relationships. To address this, they partnered with the vendor Insider.

Using Insider’s omnichannel personalization platform, Air Arabia implemented an A/B test that removed optional fields from the form. This optimized solution drastically improved the user experience, leading to a 105.07% increase in the form completion rate. With Insider, Air Arabia successfully captured more user information without deterring potential members.

Air Arabia

Elmehdi RAGUIGUE

Senior Manager E-business & Ancillary Revenue