Case Study: TecEx eliminates 40 work weeks of wasted rep effort with InsideSales Playbooks

TecEx Eliminates 40 Work Weeks of Wasted Rep Effort with Playbooks

TecEx, a global leader in importing technology equipment with 70 BDRs, was losing selling time to manual admin work and activity outside the CRM, which corrupted data and made performance hard to measure. To fix this, TecEx engaged InsideSales and deployed the InsideSales Playbooks solution to establish guided sales workflows and better CRM-driven prospecting.

InsideSales built 100+ automated sales workflows and rolled Playbooks out to all 70 BDRs in two months, backed by Ops and Sales leadership. The automation saved one hour per rep per day (80 hours/day, ~1,600 rep hours/month — equivalent to two full-time reps), drove a 14% increase in hours spent prospecting, a 2,170% jump in outbound dials, 55% more total activities, full email visibility and Playbooks driving SFDC as the system of record, while improving lead response and measurable close rates.

TecEx

Jacques Booysen

Director of Sales Operations