Case Study: QuickStart achieves 30% increase in pipeline with InsideSales Playbooks

Quickstart leverages Playbooks to build 30% more pipeline

QuickStart struggled with poor user experience and undefined sales processes that left reps juggling campaigns across countless apps and screens, hurting productivity and consistency. To address this, the company turned to InsideSales and its Playbooks Intelligent Sales Engagement solution (with a strong Microsoft Dynamics integration) to find a single, structured way to organize outreach and align messaging.

InsideSales deployed Playbooks and the InsideSales Cloud across the sales force in under a week, giving reps a single dashboard with robust email tracking, prioritized next-best actions, and flexible Play creation; leadership then ran weekly sessions to build targeted engagement plans. The result was measurable: InsideSales helped QuickStart achieve a 20% lift in connections, a 30% increase in pipeline, and a 40% increase in close rate.

QuickStart