Case Study: Major Communications Company achieves 28% revenue growth with InsideSales

Fortune 500 Company Uses AI to Boost Revenue 28% in 3 Months

Major Communications Company, a large North American communications firm, faced flatlining sales despite a 200-rep inside sales team. Many reps were unproductive, sales and marketing were misaligned, messaging was inconsistent, and their CRM contained over 50,000 high-value accounts that sales never engaged. They turned to InsideSales for an assessment and support using AI with their CRM tool.

InsideSales led a digital sales transformation, deploying AI-driven recommendations to prioritize the right leads and messaging. The AI-optimized process lifted revenue 28% in three months, increased average deal size by 25%, shortened the sales cycle by 25%, and created 101% more opportunities; InsideSales also reported AI-recommended leads closed at 3–5x the baseline.