Case Study: ClickDimensions achieves 65% higher direct sales with InsideSales

ClickDimensions Increases Direct Sales by 65% with InsideSales

ClickDimensions, a company competing in the highly competitive Microsoft Dynamics automation market, launched a business development team to build net new pipeline but lacked the structure and methodology to help reps prioritize the right activities. With a long 90–120 day sales cycle, the team struggled to consistently connect with key buyers and fell short of plan.

InsideSales helped ClickDimensions implement Playbooks, along with lead scoring and prioritization to focus reps on the leads most likely to buy. The solution also added automation for lead enrollment, inbound call routing, CRM activity sync, and email tracking, plus reporting and call monitoring for managers. As a result, ClickDimensions saw a 71% lift in demos, a 25% year-over-year lift in new logos closed, and a 65% lift in direct sales.

ClickDimensions