Case Study: TIBCO achieves enhanced customer experience and real-time CX insights with inQuba

TIBCO - Customer Case Study

TIBCO sought to turn data into real-time differentiation and sharpen its customer experience (CX) strategy but faced a market of fragmented point solutions and the need to “listen, learn, share and engage” across channels. To assemble an integrated, easy-to-use CX capability with single sign‑on, embedded BI and interoperability with CRM and core systems, TIBCO worked with vendor Inquba and its CX orchestration SaaS platform.

Inquba implemented a best‑of‑breed, end‑to‑end architecture that unified structured and unstructured data, provided embedded analytics and reporting, and enabled seamless navigation between modules. The Inquba solution let clients drill into cause-and-effect drivers, monitor NPS and customer satisfaction in real time, push daily feedback to front‑line teams, and thereby improve acquisition, retention and loyalty while accelerating value and reducing development overhead.

TIBCO