Case Study: Momentum achieves 400% increase in Multiply website registration rate with inQuba (IBM Unica)

Momentum - Customer Case Study

Momentum, a long-established financial services group, needed to move from generic, untargeted customer outreach to an integrated, efficient communications approach across its autonomous business units. Momentum selected Inquba to pilot a Communication Management Solution for its Multiply wellness and rewards program and recommended IBM Unica as the multi-channel campaign and communication management tool to integrate with existing systems and better target customer segments.

Inquba implemented IBM Unica to deliver personalized, context-specific campaigns (including onboarding, a “Go Green” push and electronic contact capture), which increased Multiply website registrations by 400%, reduced untargeted mass communications and improved customer understanding and engagement. The Inquba solution is now being rolled out across Momentum’s divisions to drive higher acquisition, retention and operational efficiency.

Momentum