Case Study: African Bank achieves streamlined, automated cross-channel marketing and faster campaign execution with inQuba (IBM Unica)

African Bank - Customer Case Study

African Bank, a JSE‑listed credit and retail service provider with over 2.6 million customers, needed to centralise customer interaction and optimise communications across marketing, collections and service channels. Facing rapid growth and no single view of customer communication, the bank issued a large tender and selected Inquba to distribute and implement the IBM Unica Enterprise Marketing Management suite to operationalise a new customer management strategy.

Inquba implemented IBM Unica (Campaigns, Marketing Operations, Optimise, NetInsight and Interact) in two phases—delivering campaign management and training, then NetInsight for web analytics—while managing the project and IBM liaison. The deployment automated and streamlined marketing processes, created a consistent cross‑channel experience, enabled self‑sufficiency through knowledge transfer, and produced measurable gains: global segmentation time fell from four days to three hours and campaign execution time dropped from one day to one hour.

African Bank

Pankaj Talwar

Executive