Case Study: PayPal boosts brand engagement with Innovid Social Ads Manager

PayPal boosts CTR 100% with Innovid

PayPal, a leading online payment system, sought to enhance brand engagement by aligning its social media content with specific TV programs. To achieve this cross-screen synergy and boost awareness, they partnered with their agency, Socialyse, and the vendor Innovid.

Using Innovid's Social Ads Manager, a self-service platform, the team triggered targeted Facebook ads to run concurrently with the airing of designated Channel 4 TV shows. This Innovid solution delivered significant results, including a 62% increase in action rate, a 29% increase in video completion rate, and a 100% increase in click-through rate compared to their standard ads.

PayPal