Case Study: Visma achieves unified, NPS-driven experience improvement across its product portfolio with InMoment

Unifying Experience Improvement Across a Portfolio of Digital Products

Visma, Europe’s leading business software company, needed a fast, scalable way to improve product experience across a vast portfolio of digital products. The challenge was to deploy consistent feedback collection and analytics that teams could adopt quickly to drive product development and measure progress.

Visma implemented InMoment’s microsurveys and analytics platform for effortless in-product feedback and intuitive reporting, accelerating program adoption across teams. As a result, Net Promoter Score (NPS) is now the North Star metric that unifies experience improvement efforts across Visma’s technology products.

Visma