Case Study: HubSpot achieves optimized user experience and faster time-to-value with InMoment

Optimizing Features and User Experience with In-app Feedback

HubSpot, the business software platform for small and mid‑market companies, depends on a growth flywheel that requires customers to see value quickly and easily. To maintain that advantage, the product team needed to continuously optimize features and the user experience so customers adopt and benefit from the platform faster.

HubSpot uses InMoment in‑app microsurveys, hyper‑targeted to users of specific features, to gather timely, actionable insights. Those insights feed product decisions to refine features and improve the user experience, helping customers realize value more quickly.

HubSpot​​