Case Study: Fjuri boosts marketing responsiveness to changing customer preferences with InMoment's Expert Outpost

How Marketers React More Quickly to Changing Customer Preferences

InMoment helps brands move faster on customer experience by combining Voice of Customer data with Expert Outpost, its proprietary global consumer insights panel. Faced with rapidly shifting touchpoints and decision journeys, marketers needed more targeted, industry-specific feedback—including from non-customers—to validate concepts, pricing, loyalty programs, and messaging that VoC and analytics alone couldn’t fully answer.

Expert Outpost’s 150K+ global community provides rapid custom research (polls, forums, video feedback, blind studies) that vets concepts, forecasts pricing impacts, and diagnoses loyalty and messaging gaps. Results include higher campaign conversion among target segments, optimized pricing and revenue, reduced churn through loyalty redesign, and location-specific marketing strategies—delivering faster, data-driven decisions and measurable business impact.

Fjuri

Thom Gruhler

Chief Executive Officer