Case Study: Mellow Mushroom achieves record-high customer experience scores and real-time feedback follow-up with InMoment

Delivering Authentic Experiences (in Addition to Delicious Pizza)

Mellow Mushroom, a national pizza brand focused on delivering authentic guest experiences in addition to great food, partnered with InMoment to better understand and improve customer satisfaction. The company faced the challenge of increasing key performance metrics, implementing instant follow-up with guests, and making use of a large volume of feedback (over 14,000 monthly data points).

InMoment consolidated feedback from an always-on customer portal, post-visit surveys and social mentions (Facebook, Google+, TripAdvisor, Yelp), enabling instant customer follow-up notifications and actionable analytics. As a result, Mellow Mushroom realized positive increases across key metrics and achieved record-high scores in several areas.

Mellow Mushroom