Case Study: Barry Nash & Company achieves data-driven TV talent coaching and new revenue with InMoment

Barry Nash & Company Uses Intelligence from InMoment to Coach Television News Talent

Barry Nash & Company, a Dallas-based coaching firm that has trained television news and sports talent since 1987, sought better ways to measure the performance dynamics that drive viewer connection—how people look, sound, move and think. Traditional quantitative research was limited to short clips, constrained open responses, and rudimentary analysis, and the company lacked a large industry corpus and in-house data science resources, so it needed a user-friendly analytics solution tailored to broadcast vocabulary.

Barry Nash integrated InMoment’s text analytics into its “Head Coach” app to analyze open-ended viewer feedback, build a custom dictionary, and create talent-evaluation models. The firm has run five major studies (two national, three local), uncovered actionable attributes—like “sense of humor” correlating with ratings and facial expression affecting perception—produced custom reports, launched a new revenue stream selling the service to broadcasters, and is expanding the model for broader local and national use.

Barry Nash & Company

Barry Nash

CEO & Head Coach