Case Study: Barry Nash & Company uses InMoment text analytics to coach TV news talent

Barry Nash & Company runs 5 major talent studies with InMoment

Barry Nash & Company, a firm that coaches television news talent, faced the challenge of moving beyond primitive, traditional methods for evaluating on-air personalities. They needed a sophisticated text analytics solution suited to their niche vocabulary and usable by their non-technical team, but the market did not typically serve their unique field. They turned to the vendor InMoment for a solution.

InMoment provided a platform that integrated with Barry Nash's survey data, enabling advanced text and sentiment analysis of viewer feedback. This allowed the firm to identify key performance attributes, like sense of humor, and correlate them with ratings success, creating a coaching roadmap for talent. Using InMoment, Barry Nash gained never-before-sourced insights, created a new revenue stream by selling their innovative research model to broadcasters, and earned recognition from a major network for offering legitimately original research.

Barry Nash & Company