Case Study: American Multinational Technology Company achieves more value from social and security data with InMoment

American Multinational Technology Corporation Gains More Value from Social and Security Data

American Multinational Technology Company, a producer of software, consumer electronics, personal computers, and related services, wanted to get more value from social data and better integrate it with its existing survey-based Voice of Customer program. Its customer market research team needed a more flexible way to filter relevant social content, compare it with survey results, and support better decisions on marketing and product strategy.

InMoment designed a custom solution using its data warehouse and analytics application to extract, analyze, and validate social comments, then relate sentiment and themes to quantitative survey data. This let the team use social signals as a proxy for survey responses weeks earlier, reduce survey spend where possible, identify insight gaps, and help leadership make better-informed decisions.