Case Study: American Multinational Technology Corporation reduces survey spend and improves social insights with InMoment

American Multinational Technology Company reduces survey spend with InMoment using social data

A major multinational technology company wanted to integrate social media data with its traditional customer surveys to gain better insights and optimize its research spending. Its customer market research team needed a more customizable and scalable solution than traditional social listening tools could offer. They partnered with InMoment for a custom analytics solution to effectively filter social data and validate it against survey responses.

InMoment implemented a strategy where social comments were extracted from a dedicated data warehouse and analyzed within their application to understand customer sentiment and themes. This allowed the team to compare unstructured social feedback with structured survey data, creating an actionable proxy for survey results weeks in advance. The results enabled the company to reduce survey spend by substituting social signals, run better surveys by identifying insight gaps, and help leadership make better-informed marketing and product decisions.