Case Study: Alphabroder achieves nearly 10% year-over-year increase in employee satisfaction and 86% survey completion with InMoment

Alphabroder Uses Action-based Program to Increase Employee Satisfaction Scores

alphabroder, a North American leader in promotional apparel and goods with multiple distribution and decoration facilities, needed a reliable way to capture honest, actionable feedback from thousands of associates across varied roles and locations. Their challenge was to improve employee experience—especially communication, development, and acknowledgement—while reaching employees with limited computer access and ensuring anonymity to drive candid responses.

Partnering with InMoment, alphabroder deployed anonymous, multi-channel surveys (email, kiosks, QR codes), shared results companywide, and empowered managers to act on insights tied to three EX pillars. The program drove strong engagement and measurable improvement: nearly 10% year‑over‑year increase in employee satisfaction, an 86% survey completion rate (up +20% over three years), a 76% engagement rate on core questions, and marked gains in communication scores.

Alphabroder

Maria Koppy

Vice President of Organizational Development