Case Study: a major outdoor equipment retailer achieves cost savings and unified customer insights with InMoment

a major outdoor equipment retailer analyzes 1 million documents per month with InMoment

A major outdoor equipment retailer faced challenges in analyzing vast amounts of siloed customer feedback from multiple sources. They needed a sophisticated, cost-effective text analytics solution to unify their data, create granular taxonomies, and integrate with their existing BI tools, but found building one in-house to be too expensive and time-consuming. They turned to the vendor InMoment for its AI-backed platform.

InMoment implemented its text analytics solution to process over one million customer documents monthly, combining data from all feedback touchpoints. This provided the retailer with a holistic view of the customer, unified taxonomies across business units, and seamless integration with their existing tools. The results included significant cost savings—at half the price of the next competitor—and optimized data through the creation of over 100 granular categories for use across the organization.