Case Study: Lenovo achieves 4x faster real-time shopper feedback and actionable in-store insights with InMobi Pulse

Lenovo - Customer Case Study

Lenovo, a global technology company and pioneer in retail-owned outlets, needed a faster, scalable way to assess in-store customer perception across its Indian retail network. Existing store-exit interviews took about two months, lacked reach and authenticity, and couldn’t provide the quick, actionable benchmarking Lenovo required to improve the shopper experience.

By using InMobi Pulse’s location-based mobile targeting to survey recent visitors to Lenovo and competitor stores via in-app surveys, Lenovo captured feedback on displays, layout and service in real time. The solution delivered authentic insights four times faster than exit interviews, enabled granular local and national analysis, and validated a strong link between customer experience and sales—informing prioritized in-store improvements.

Lenovo

Amit Doshi

Chief Marketing Officer