Case Study: Dixons Carphone achieves lightning-fast Pin Point performance, £1.5M network savings and 40% sales uplift with Infovista

High-speed network powers transformational customer experience

Dixons Carphone faced a major rollout challenge for its tablet-based Pin Point sales app: many Carphone Warehouse stores were still on slow ADSL links and lacked the bandwidth to support the in‑store apps in time for the Christmas peak, and a full network upgrade would have been costly and slow. To avoid that, Dixons Carphone leveraged Infovista technology as part of BT Connect Optimisation to try to assure application performance without wholesale infrastructure replacement.

Using Infovista technology in BT Connect Optimisation, traffic for Pin Point was prioritised ahead of less-critical in‑store apps, effectively delivering much higher perceived bandwidth and allowing rapid deployment. The solution cut required upgrades to only 13 stores, enabled aggressive rollouts (100 stores in under five weeks, 150 in three weeks, targeting 800 by year‑end), saved about £1.5m in upgrade costs, and drove clear business impact — a 40% increase in sales conversions and a 30% rise in customer satisfaction — with Infovista instrumental in delivering those results.

Dixons Carphone

Qasim Ali

Director of Group IT Services