Case Study: Lenovo achieves faster page load speeds with InfoTrust Tag Inspector

Lenovo Calls on InfoTrust to Create Tag Governance Policy

Lenovo, a global technology leader spanning 160 countries, needed help creating a tag management and governance strategy across 16 global websites. The company turned to InfoTrust, using Tag Inspector scans and Realtime™ to audit existing tags, understand what technologies were in use, and determine which tags to keep, how to load them, and what should be allowed or blocked.

InfoTrust helped Lenovo build a comprehensive Tag Governance Policy by identifying active tags, uncovering piggybacked and unauthorized third-party tags, and reducing tag volume across pages. The project delivered tag inventory reporting, competitor analysis, real-time latency reports, and training, resulting in a more streamlined architecture and improved website performance, with average page load speeds improving by about 3 seconds.

Lenovo