Case Study: Lenovo achieves a 9% sales uplift with InfoSum and ITV

Lenovo drives 9% sales uplift with InfoSum

The customer, Lenovo, needed to increase awareness and drive sales for its new AI PC during the highly competitive holiday season. The challenge was to stand out in a crowded market filled with competing AI claims. Lenovo collaborated with vendor InfoSum to address this.

InfoSum's decentralized technology was used to connect Lenovo's first-party data with ITV's audience data without sharing raw data, creating a seed audience for lookalike modelling. This privacy-first solution was activated across ITVX. The campaign delivered a 9% sales uplift for Lenovo and a 33 percentage point increase in both brand attribution and positive brand perception.

Lenovo